Virtual Studio busts conventions In conventional film making there is filming and post-production with a finished product 'the movie' at the end which is then distributed by some, probably physical, means.

As software there is a beta stage where a selected audience try-out the software and it is improved until it seems good enough to release and then there is Release 1.0 - not a finished product, but good enough to ship. From Release 1.0 work continues and the product is 'upgraded' and identified as an improved version by being given another number, Release 1.1 or 1.2 or if it is a major improvement release 2.0

That is how we release our movies, as we work on them they are tested with a selected audience (we call them beta-testers based on the software convention) and when the movie has been improved to the point where it is watchable as a reasonably polished product it is released as Release 1.0.

Being available for download (it's software remember) we continue improving it and issue the newer versions as upgrades 1.1, 1.2 etc.

If you think that the released movie isn't good enough - take responsibility by making it better.  ¶ 6:29 AM